Allopneus is a French company specializing in online tyre sales and fitting.
Founded in 2004 and based in Aix-en-Provence, it offers a complete solution to purchase tyres and have them fitted anywhere in France, either in a partner fitting center or at the place of your choice (home or workplace).
For over 20 years, allopneus.com has simplified tyre selection by making online ordering and replacement accessible to all, for individuals as well as professionals.
Our mission: simplify tyre replacement
The mission of Allopneus is to offer a simple, reliable and personalized experience of tyre replacement, by combining digital technology and human expertise.
Our ambition is clear: to remain the reference of tyre replacement in France, with a strong requirement in terms of customer satisfaction.
Our promise: an easy, fast and accessible tyre change for all. This promise is embodied by our signature: “So simple to have your tyres changed.”
A leading actor of tyre market in France 100% French
Key figures
A unique positioning and model
Allopneus is a unique actor that combines:
- a specialized e-commerce site
- a national network of partner garages and fitting centers
- at home fitting service
- a customer service based in France
Allopneus is the only actor in France to propose a complete journey combining online tyre purchase, at the best price and availability, fast delivery and fitting at the place chosen by the customer.
A performant logistics and technological model
A unique logistics platform in France
The performance of Allopneus relies on a logistics platform located in Valence (Drôme), at the heart of the French territory.
- Opened in 2017
- More than 800,000 tyres in storage capacity
- One of the biggest multi-brand stocks available in France
- Important shipping capacity in short delays even in high demand
This integrated platform guarantees availability, speed and reliability of deliveries.
A more responsible logistics
Allopneus is committed to optimizing the environmental impact of its logistics flows:
- Reduction of CO2 emissions linked to transport
- Optimization of delivery routes
A national network of partner garages and fitting centers
Allopneus relies on a network of more than 6,000 certified partners across France :
- Independent garages
- auto centers
- specialized networks
This network ensures complete coverage, in urban and rural areas alike.
A fitting center is accessible on average at less than 10 km for each customer.
Home fitting: a unique Allopneus innovation created in 2005
Exclusive services
Allopneus has developed a home tyre fitting service unique in france.
- A fleet of 62 workshop trucks
- Intervention at home or workplace
- Service for individuals and professionals
Certified technical experience
Technicians perform on site:
- Tyre removal
- Fitting
- Balancing
- Inflation and valves
Teams receive regular training and have access to modern tools.
Today, 70% of teams are trained to work on electric vehicles.
A call center at the heart of customer relations Based in Aix-en-Provence
Allopneus relies on an internalized call center based in Aix-en-Provence, at the head office. This call center plays a central role in supporting customers at each step of their journey, from choosing tyres to taking a fitting appointment.
Allopneus advisors are trained in the technical specificities of tires (dimensions, compatibility, seasonality, uses) and provide personalized recommendations adapted to the needs of motorists and professionals.
The call center enables :
- assisting customers in the choice of tires
- answering technical and logistical questions
- facilitating appointment booking for fitting
- ensuring follow-up of orders and after-sales complaints
This geographical proximity and this human expertise strengthen the quality of service and customer trust in Allopneus.
A French company supported by a world leader
Allopneus is a French company founded by Didier Blaise, alongside his sons Mathieu and Antoine.
The head office is located in Aix-en-Provence.
Since 2021, Allopneus has been 100% owned by the Michelin Group, a global reference player in the tire industry.
This ownership strengthens Allopneus’ financial solidity, technical expertise, and credibility, while preserving its identity and multi-brand positioning.
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100% French entrepreneurial story
- 2004 : creation of Allopneus by Didier Blaise
- 2005 : launch of the website allopneus.com
- 2015 : 200 employees at the Aix-en-Provence headquarters backed by the Michelin Group
- 2017 : opening of the Valence logistics platform, the largest multi-brand tire platform in France
- 2019 : storage capacity reaches 1 million units, customer service teams strengthened with 40 advisors based in France
- 2021 : Michelin Group becomes 100% shareholder
- 2023 : Damien Bonnabel becomes the new CEO of Allopneus
- 2026 : 16 years of home fitting and franchise services
Ongoing innovation and development
Allopneus continuously invests to adapt its services to market changes and its customers:
- modernization of workshop vehicles (less noisy, lower CO2 emissions)
- continuous training of technicians
- upskilling on premium tires and electric vehicles
- improvement of the digital experience through simplified, personalized, and smooth journeys
- development of a chatbot and voicebot to identify customer needs and quickly direct them to a customer advisor
Why choose Allopneus ?
Allopneus commits to guiding customers toward safe, durable, and more environmentally friendly tires, relying on technical data and verified reviews.
Since May 1, 2021, each tire sold in Europe displays a standardized label evaluating three criteria: rolling resistance (fuel efficiency), wet grip (safety), and external rolling noise (environmental impact), rated from A to E to compare models.
As this label does not cover everything, (dry braking, cornering holding, aquaplaning, longevity…);
Allopneus complements it with an internal rating on based on 8 criteria designed to reflect real usage. Product sheets also integrate verified customer reviews according to the NF AFNOR standard. With more than 104,000 reviews and 4.6/5 on Trustpilot, these returns help to choose.
For an informed purchase: aim for the grade A or B in rolling and rain, check the Allopneus longevity, consult the reviews, and take into account the 3PMSF and ice pictograms for winter.
Choosing Allopneus means benefiting from:
- a wide selection of tires for all vehicles
- 4.6/5 Trustpilot rating with more than 104,000 reviews
- competitive prices all year round
- fast delivery (24 to 72 hours)
- a national fitting network
- a unique home service
- recognized expertise in the tire industry
FAQ – Everything You Need to Know About Allopneus
Allopneus has been 100% owned by the Michelin Group since 2021.
Allopneus’ head office is located in Aix-en-Provence, France.
Allopneus offers online tyre sales, fast delivery and fitting at a partner centre or at home.
Allopneus has a network of more than 6,000 certified partners in France.
Yes, Allopneus offers a home fitting service through a fleet of mobile workshop trucks.
Once you have placed your order on Allopneus, you don’t have to manage anything.
Your tyres are sent directly to the fitter you selected.
You have two options:
• Home fitting: a professional comes to the address of your choice to replace your tyres.
• Partner garage fitting: more than 6,000 fitting centres in France receive your order and carry out the service in their workshop.
On the day of your appointment, all you need to do is pay the fitting fee. Simple, fast and hassle-free.
With at least 5 years’ experience in tyres or automotive mechanics, you can join a network of professionals who work directly at customers’ locations. This role is aimed at entrepreneurs, automotive and mobility specialists, as well as business owners looking to develop their activity. Beyond technical expertise, rigour, organisational skills and a strong sense of service are essential qualities for success and for offering a simple, convenient and reassuring fitting experience.
